Storytelling Speaks Louder Than the Product
The objective of these advertisements was to communicate the essence and value of a product without directly showcasing it. This challenge required a strong focus on storytelling, visual metaphor, and strategic design choices to evoke curiosity and connection. The final concepts highlight how design can capture attention and spark interest—even when the product remains unseen.
Celebrating 150 years at MNH
For this conceptual project, I developed a fictional VR exhibition celebrating the museum’s 150th anniversary. I designed three advertisements promoting the event, leveraging the excitement around a new Jurassic Park film release at the time to spark audience interest and engagement. The campaign illustrates how strategic cultural timing, visual storytelling, and immersive concepts can come together to create compelling promotional experiences.